Meet Our Team
Founding Partner
MeanPug Digital
Meet Bobby, Co-Founder of MeanPug Digital. Bobby leads product strategy, web, and AI development at MeanPug. Oh, and he’s the proud owner of Tikki the pug. Yes, the company is named after her. No, she’s not Mean. If you want the full story you’ll have to drop us a line 🙂
Bobby is a Co-Founder of MeanPug Digital and former Director of Engineering at Morgan & Morgan, the largest plaintiff law firm in the country.
With a deep background in software development, systems integration, and legal tech automation, Bobby leads product strategy, web, and AI development at MeanPug.
Highlights of his day include:
Bobby speaks nationally on topics ranging from AI in legal operations to performance tracking and intake optimization.
When Bobby isn’t wrecking his posture staring at 4 screens in his dimly lit office, he’s probably either drinking a hazy IPA, cooking imaginary pizza and bacon with his 15 month old daughter Shae, walking Tikki the pug, or tackling the Sisyphean task of a home improvement project.
“I’m a ride-or-die Asana fanboy. Nothing gives me more satisfaction than building workflows and templates to create transparent, efficient, and most of all, repeatable, process.”
“AI has gotten good, really good. Good enough that you probably don’t know if I wrote this with AI. But not all AI products are created equal, and not all AI implementation is either. I vet the best tools for the job, and build it when the best mainstream tools just don’t cut it.”
“Nothing is more important to me than building trusted, transparent relationships with our clients. Whether that means establishing and tracking email response times (we target < 1 hour response times for our clients) or creating on-site tooling to differentiate our clients’ brands from the rest, I’m on it.”
“As a partner at MeanPug, it’s my responsibility to make sure we execute as intelligently as possible so that those efficiencies are passed on to our clients. That means onboarding tools that improve the value of our work, removing waste in the execution pipeline, and building a culture of excellence we can all stand behind.”
“I hate the term ‘vendor’. It just sounds so transactional. When we say we want to be your partner, that isn’t just a fluffy soundbite. From the MeanPug Basecamp client portal to our Reviews Platform integrations, we build software and experiences with the single goal of leveling up our client relationships and creating true partnerships.”
“It’s an unfortunate reality that most agencies run a fly-by-night operation when it comes to the technical details. My background is as a computer scientist and I started MeanPug with 10+ years of web application development experience under my belt. Getting to apply this experience to build best-in-industry websites and web software for our clients has been very dope.”
"I think people tend to overcomplicate legal marketing and hide behind layers of jargon out of fear and insecurity."
In reality, it’s pretty straightforward. Build a brand that is visible so people can find you. Build a brand that is memorable so people that find you remember you. Build a brand that is trustworthy so people that find and remember you choose you. SEO, AEO, PPC, there are tactics within each channel that target these goals, but it’s important not to lose the forest for the trees.
See Our Portfolio
50Pros Spring 2025 "Best in Industry"
Clutch 1000
Inc 5000
Vega Top 10 Agencies of 2022
Netty Awards Boutique Agency of The Year & Best Website Design
Hermes Creative Awards Platinum WInner
AVA Awards Platinum Winner
Successful law firms invest across branding, SEO, paid search, Local Service Ads, display campaigns, and traditional media like TV and billboards to stay visible in a highly competitive market. The smartest strategies layer digital and offline efforts together, using data to guide decisions and maximize long-term growth.
The most successful law firms know how to create emotional connections with their clients while remaining consistent and clearly communicating their values. Whether they go bold like Azar or are more community-rooted like Hawk, strong branding helps firms stand out so they’re top of mind when people find themselves in situations where they might need a lawyer.
Too many firms waste their budget by treating trade shows like a checkbox. They show up with no clear message, don’t connect with the right people, and then disappear afterward. And surprise, surprise – they don’t see any results.
Getting bombarded with marketing emails? Unsure which ones to pay attention to? We’re breaking it all down so you know which ones have value — and which can be tossed.
Live chat is like a digital receptionist who never sleeps, never takes lunch, and always responds within seconds.Â
When someone is actively considering legal help, they don’t just pick the first name they see – they compare all the firms that appear to be a solid match for their case.
We wanted to dive deep into website design to see which colors, or pairs of colors, are used most often in law firm website builds. So we designed a data science study to find out. You may be surprised by the results.
See who’s made the list of the top 21 law firm websites of 2023 with our first annual roundup. Do you recognize any of the winners?
Education is key when choosing a new marketing company for your law firm. Learn to spot 5 of the biggest red flags when making the tough decision of choosing a new law firm marketing company.
So you know you need a new website for your law firm but aren’t sure how much a website costs. In this article, we’ll review the primary levers that go into the pricing of a law firm website, how budget can affect the quality of a build (hint: you get what you pay for), and wrap up with some tips to find the right solution for leveling up your firms’ website.
Learn how your law firm can set themselves apart from the competition to get Camp Lejeune cases. Read on to learn marketing tips and tactics you can employ today.
Don’t waste your time and money targeting the wrong keywords for your law firm! Learn the dos and don’ts of law firm SEO, like which terms to avoid and best practices for success.
The choice to pursue a microsite should not be made lightly. In this article we provide a framework for determining if a microsite is for you.
Curious how web directories and reviews help Google ranking? Explore our expert guide on the benefits of directory citations, positive Google reviews, and more!
DesignRush released their list of “10 Best Corporate Website Designs That Display Credibility.” MeanPug’s website, we’re pleased to announce, was featured among the other exemplary sites.Â
In this article we review fundamentals of website design and how those fundamentals apply specifically to law firm website design.
For the second year in a row, Clutch has recognized MeanPug as one of the leading digital agencies in New York City and New York State.
MeanPug is thrilled to announce that we have been recognized in DesignRush’s list of top New York software development companies!
Register now! MeanPug Co-Founder and Partner Bobby Steinbach will lead an online workshop hosted by Marketing for Justice on the ins and outs of web design and development, core infrastructure best practices, and the role of technology in the future of law.
We’re excited to announce that MeanPug has been listed as one of the top digital agencies in New York as seen on Clutch!
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