Research shows that the conversion rate for online sales is 8x greater in the first five minutes than at any other time. This means the chances of landing a new client from a call or online submission drop precipitously every moment you don’t respond.Â
We know how to write compelling content, what kinds of ads work, and the difference between creating an ad for Facebook vs. Instagram.
If your business utilizes phone calls for sales, customer support, or lead generation, then you need to know what’s driving those calls – full stop. Enter call tracking, the not-so-secret weapon that connects your brand to real-world conversations.
No matter how well your firm is doing, or how much you hate asking for them, acquiring Google reviews is THE most important thing a law firm can do to help its marketing teams.
Considering hiring a marketing manager for your law firm? Excellent! Your business will benefit tremendously from having a marketing expert on the team. But that’s not all you need. To build a legal marketing team worth its salt, you need content specialists, strategists, a design team, a local SEO guy, a PPC gal, an advertising department – the whole nine yards.
Legal marketing and advertising is a $4 billion-a-year business. If you’re thinking of starting your own firm or growing your current firm – either in practice areas or in geographic regions – you would be wise to invest time in a competitive audit for your particular market.
See who’s made the list of the top 21 law firm websites of 2023 with our first annual roundup. Do you recognize any of the winners?
Education is key when choosing a new marketing company for your law firm. Learn to spot 5 of the biggest red flags when making the tough decision of choosing a new law firm marketing company.
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