Shulman & Hill

Shulman & Hill had grown quickly across the New York City metro area, but digital marketing had not yet become a major lead source for the firm.

 

The firm had already doubled in size and expanded across five offices, serving personal injury and workers’ compensation clients in a highly competitive market. Its digital presence needed to catch up to that momentum. The site was missing key practice area pages, lacked a strong local SEO structure for New York City boroughs and surrounding regions, and did not adequately support Spanish-speaking users.

 

MeanPug needed to help Shulman & Hill turn digital into a stronger growth channel: a sharper brand presentation, a more user-friendly website, stronger local content, Spanish-language access, PPC campaigns, and clearer paths for potential clients to contact the firm.

MeanPug helped Shulman & Hill build a more modern digital platform designed to support the firm’s growth across personal injury and workers’ compensation.

 

The work began with new brand guidelines and a Brand Bible, including a refreshed logo and a clearer visual system. That foundation helped Shulman & Hill present a sharper, more cohesive identity across the website, social media, digital advertising, and other public-facing touchpoints.

 

The website was rebuilt around usability, speed, and action. A more intuitive design, mobile-responsive experience, clear calls to action, and improved page structure made it easier for prospective clients to understand the firm’s services and contact the team.

 

MeanPug also strengthened the firm’s content and local SEO foundation. New practice area pages helped fill important content gaps, while local pages for New York City boroughs and surrounding regions gave the site a stronger structure for location-based search visibility.

 

Spanish-language access was also an important part of the strategy. Translating web content helped Shulman & Hill better serve Spanish-speaking users and made the site more accessible to a key audience for the firm.

 

PPC campaigns extended the growth strategy beyond organic search. Instead of relying primarily on referrals, Shulman & Hill could reach potential clients in more of the online spaces where people search for legal help.

 

The result is a stronger digital growth platform for a fast-growing New York law firm: a more cohesive brand, a faster and more user-friendly website, stronger local content, Spanish-language access, PPC support, and clearer conversion paths for personal injury and workers’ compensation clients. The updated experience also supported measurable gains in organic users, mobile form fills, and total leads.