Case Study


CarAccident.Law  Splash

CarAccident.Law is a new attorney-backed organization dedicated to providing resources to car accident victims and helping them explore and understand their options for recovery after a crash. It just needed a website to house all the insight and guidance their team has to offer, as well as a brand identity to represent the organization’s personality and mission.


MeanPug eagerly got to work on creating an all-encompassing resource website, which featured branded content on crash types, car accident injuries, auto insurance claims, civil lawsuits, and more, as well as a dynamic and eye-catching design.

New Design


What we improved

CarAccident.Law’s new site prioritizes creative design, SEO best practices, UI/UX, and mobile responsiveness. Our team put all its creative power into designing a website with modern page layouts and interactive animations to promote conversion events and make the user experience on CarAccident.Law more enjoyable. 

We put in the work and got our paws dirty to deliver:

  • New website built from scratch
  • Created a Brand Bible to establish brand voice and identity-defining slogans, logos, custom color palettes, mission statements, and more
  • Interactive and dynamic design elements
  • Intuitive navigation on desktop and mobile
  • Branded, SEO-friendly content, including multiple local pages to rank high in search results for target locations
  • AI-generated photo assets to promote originality and reader engagement with the content

After the website launched, we turned our focus to ongoing engagement with a steady upload schedule of keyword-rich content. In addition to targeting high volume search terms in content about car accidents, lawsuits, and insurance claims, we also created long tail search ads for high value motor vehicle cases and programmatic ads for catastrophic personal injury cases (TBIs, Spinal Cord Injuries, Death, etc.).

Services Provided

  • 01


    Branding is about more than style. Your brand is your values, mission, history, visual form, and - most importantly - first impression for new potential clients. Every law firm is a singular brand. The team at MeanPug Digital is here to help you express that uniqueness to the world.

  • 02

    Website Design and Development

    You dream it, we build it. We've designed and developed award-winning websites for our law firm clients that look amazing, perform seamlessly, and solidly scaffold all other digital initiatives.

  • 03


    SEO for law firms is essential if you want to catapult your business to the next level! At MeanPug, we thrive on real-world results for our clients and always allow data to dictate our strategy.

  • 04

    Content Marketing

    At a fundamental level, content marketing is about creating the foundation for all other marketing and advertising efforts. Landing pages for PPC and keyword-heavy works for SEO both start with the content team. Without high quality legal content, you'll always be fighting an uphill battle in the auction and the rankings.

  • 05

    Digital Advertising

    Sign more cases with digital advertising for lawyers. Digital ads come in many different shapes and sizes, the art is in finding the format(s) that profitably generate cases for your practice.

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