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In this Hot Docket episode, Bobby and Andrew talk with attorney and author Daniel Marco about how losing his son transformed his approach to personal injury law. Dan shares how empathy fuels his client-first practice, why he avoids volume-driven marketing, and where AI fits in modern legal work. A powerful conversation on grief, purpose, and practicing law with intention.
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Hosted by Bobby and Andrew, this episode features criminal defense attorney and former prosecutor Shane McKeen as he breaks down what truly wins cases in the courtroom. From jury selection realities to police-procedure myths and why nearly all cases settle long before trial, Shane gives an honest, behind-the-scenes look at modern criminal defense.
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Hosted by Bobby Steinbach and Andrew Nasrinpay, this episode of Hot Docket follows Marine-turned-lawyer Carson Honeycutt as he shares his journey from the battlefield to the courtroom. Hear how discipline, empathy, and adaptability helped him build a thriving workers’ compensation and ADR practice in Alaska — one of the most unique legal markets in the country.
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Hosted by Bobby and Andrew, this episode dives into the life and lessons of Boston defense attorney Joseph Simons — from musician to one of Massachusetts’ top criminal trial lawyers. Hear how personal experience shaped his approach to justice, and why communication and empathy matter most in the courtroom.
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Hosted by Bobby and Andrew, this episode dives into how Donald Smolen turned rejection into opportunity by building a leading personal injury firm by taking on complex, high-value cases other lawyers avoid.
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On this episode of Hot Docket, Colorado defense attorney Richard Huttner reveals what really wins trials: empathy, storytelling, and likability. With 30 years of experience in DUI and assault cases, Richard also shares how criminal defense marketing evolved from phone book ads to today’s digital strategies.
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Hosted by Bobby and Andrew, this fiery episode of Devil’s Advocate takes chaos to a new level as the duo debates SEO, $15k websites, and whether law firm conferences are worth the hype—or just expensive excuses to socialize.
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Hosted by Bobby Steinbach and Andrew Nasrinpay, this episode of Devil’s Advocate pits two Chicago divorce attorneys, Russell Knight and Rahul Iyer, against each other in a chaotic debate over sex work, joint custody, veganism, and more. They’re forced to argue against what they actually believe — and the results are pure courtroom comedy.
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Hosted by Bobby and Andrew, Devil’s Advocate Episode 6 takes a wild turn as Rob Schenk and Will Smith debate everything from nursing home liability and AI in pre-litigation to whether $15,000 is a fair price for a law firm website. They even tackle Taylor Swift vs. Kanye West and invent a brand-new legal term: “dravicular.”
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Hosted by Bobby & Andrew, this week on Devil’s Advocate, Adam Rossen and Derek Martin square off in a debate that’s equal parts comedy and courtroom sparring. From fast food freedom to TikTok lawyers, nothing’s off-limits—and yes, they even define the made-up word “plorish.”
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Hosted by Bobby and Andrew, this week’s episode of Devil’s Advocate brings law partners Keith Vona and John Richmond into the ring for a wild ride through legal marketing, ethical dilemmas, and the strange brilliance of made-up words. From SEO smackdowns to Subway rage, this debate covers it all—with a side of Buffalo Wild Slings.
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Hosted by Bobby and Andrew, this episode of Devil’s Advocate features lawyer Bob Simon and non-lawyer Chris Dreyer battling it out—arguing the opposite of what they believe. From legal tech to fast food takes, it’s sharp, chaotic, and wildly entertaining.
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Successful law firms invest across branding, SEO, paid search, Local Service Ads, display campaigns, and traditional media like TV and billboards to stay visible in a highly competitive market. The smartest strategies layer digital and offline efforts together, using data to guide decisions and maximize long-term growth.
The most successful law firms know how to create emotional connections with their clients while remaining consistent and clearly communicating their values. Whether they go bold like Azar or are more community-rooted like Hawk, strong branding helps firms stand out so they’re top of mind when people find themselves in situations where they might need a lawyer.
Too many firms waste their budget by treating trade shows like a checkbox. They show up with no clear message, don’t connect with the right people, and then disappear afterward. And surprise, surprise – they don’t see any results.
Getting bombarded with marketing emails? Unsure which ones to pay attention to? We’re breaking it all down so you know which ones have value — and which can be tossed.
When we say “optimize your GBP” or “optimize your listing,” we mean making certain adjustments that will improve your Google Business Profile. Improvements made to your GBP can increase your organic rankings and conversions, and that makes everybody happy!
Live chat is like a digital receptionist who never sleeps, never takes lunch, and always responds within seconds.Â
Your attorneys are the heart of your law firm. So why not leverage your attorneys to support your law firm’s marketing? We offer tips that can help you transform your firm’s attorneys into your marketing team’s ace in the hole!
Looking for a new marketing agency? With thousands of businesses promising results, it can be hard to sort out which ones will offer the most value for your law firm. Here are our tips to help you evaluate a potential law firm marketing agency.
The elements that Google favors when ranking content in its search results go hand in hand with what your readers want and need from your content. Here are tips for how you can make your readers and Google happy.
Want to improve your Google rankings? Sometimes your best option isn’t generating new content but optimizing and improving the content you already have. In this checklist, we share everything you need to know to get your lagging pages to skyrocket to the top of the search results.
Thinking of introducing a new practice area or mass tort into your law firm? If you’re like most law firms, you’ve likely experienced one of the following: good leads abandoning calls, a bunch of unqualified leads from who knows where, or not a single signed retainer in sight. To banish these legal marketing nightmares for good, we’ve created this small but mighty playbook. Download the free checklist to help you address key tasks before, during, and after you launch your campaign.
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