Case Study

Pinkham & Associates, APLC

Pinkham & Associates, APLC  Splash

Increase in clicks per day


Increase in impressions per day

Previous Design



Pinkham & Associates, APLC is a family law firm in Orange County, California that helps clients with divorce, custody, support, and asset division cases. The Founding Attorney, Douglas Pinkham, wanted to explore a new visual brand identity without sacrificing the firm’s established brand voice. MeanPug was trusted with the design and development of a new website and revamping existing content.


Marketing the Pinkham & Associates team as passionate fighters without sounding too aggressive, and balancing the large firm size with the need for individualized care and attention on every case were challenges that our pack could really sink their teeth into.

New Design


What we improved

Our partnership with Pinkham & Associates aimed at revitalizing their online presence, focusing on improving user experience and driving meaningful interactions. We implemented a sleek navigation system that seamlessly adapts to various devices, guaranteeing a positive journey for users across desktops, tablets, and smartphones. Strategically placed calls-to-action guide visitors towards valuable interactions, such as reaching out to the firm or scheduling consultations. This holistic website redesign positions Pinkham & Associates for enhanced engagement, lead generation, and a reinforced brand identity in the digital realm.


The Mean Pug pack led the charge with:

  • A modern website design featuring dark color schemes and interactive elements, embodying the firm’s confidence and professionalism.
  • A comprehensive Brand Bible outlining content guidelines, creative assets, and distinctive brand elements. This included defining the firm’s mission, branded slogans, visual identity elements like custom color palettes and logos, as well as collateral designs such as brochures and business cards.
  • Refreshed and SEO-optimized content strategically organized to improve user navigation and visibility on search engine results.
  • By showcasing Pinkham & Associates’ expertise and utilizing assertive language, we positioned the firm to attract high-net worth cases in family law.
  • Our content marketing strategy emphasized their ability to excel and tailored legal strategies to meet the unique needs of each case, reinforcing their commitment to personalized and results-oriented representation.

Awards and Nominations

Silver Muse Award Best Website Design - Legal & Law Services 2024

Services Provided

  • 01


    Branding is about more than style. Your brand is your values, mission, history, visual form, and - most importantly - first impression for new potential clients. Every law firm is a singular brand. The team at MeanPug Digital is here to help you express that uniqueness to the world.

  • 02

    Content Marketing

    At a fundamental level, content marketing is about creating the foundation for all other marketing and advertising efforts. Landing pages for PPC and keyword-heavy works for SEO both start with the content team. Without high quality legal content, you'll always be fighting an uphill battle in the auction and the rankings.

  • 03


    SEO for law firms is essential if you want to catapult your business to the next level! At MeanPug, we thrive on real-world results for our clients and always allow data to dictate our strategy.

  • 04

    Website Design and Development

    You dream it, we build it. We've designed and developed award-winning websites for our law firm clients that look amazing, perform seamlessly, and solidly scaffold all other digital initiatives.

More results in numbers

  • before
    670 Appearances in search per day
    699 Appearances in search per day
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