Case Study
The Fried Firm
Previous Design
Before
Problems
The Fried Firm serves creative people and businesses, but its old brand did not fully reflect that world.
As a boutique law firm working with clients in music, arts, entertainment, fashion, and related creative industries, The Fried Firm needed a digital presence that felt polished without becoming stiff. The firm wanted to strengthen its corporate and intellectual property positioning while preserving the creative edge that made it distinct.
The existing website no longer captured the firm’s identity, client base, or growth ambitions. MeanPug needed to build a new brand and website from the ground up: bold but minimalist, creative but credible, playful but still professional enough for sophisticated business clients.
New Design
After
What we improved
MeanPug rebuilt The Fried Firm’s brand and website around the audience the firm actually serves: creative people and businesses that need legal guidance without a generic corporate feel.
The work began with a comprehensive brand bible that defined the firm’s mission statement, brand promise, slogans, color palette, typography, logo system, and visual direction. That foundation gave The Fried Firm a more cohesive identity and a clearer way to express its personality across digital and future marketing touchpoints.
The design direction balanced minimalism with creative energy. MeanPug created a clean, polished website that feels boutique and sophisticated while still leaving room for playfulness, personality, and relatability. The goal was to help The Fried Firm feel credible to corporate and intellectual property clients without making the brand feel overly formal or interchangeable.
The website build also included a careful content migration from the old site to the new one, preserving continuity while improving the user experience. Cleaner page structure, stronger content organization, and a more modern visual system gave prospective clients an easier way to understand the firm’s services and creative-industry focus.
MeanPug also helped establish a stronger SEO foundation through content strategy, technical planning, and search-focused site structure.
The result is a more distinctive boutique law firm presence: clean, creative, credible, and better aligned with the clients The Fried Firm serves.
Services Provided
- 01
Branding
Branding is about more than style. Your brand is your values, mission, history, visual form, and - most importantly - first impression for new potential clients. Every law firm is a singular brand. The team at MeanPug Digital is here to help you express that uniqueness to the world.
- 02
SEO
SEO for law firms is essential if you want to catapult your business to the next level! At MeanPug, we thrive on real-world results for our clients and always allow data to dictate our strategy.
- 03
Website Design and Development
You dream it, we build it. We've designed and developed award-winning websites for our law firm clients that look amazing, perform seamlessly, and solidly scaffold all other digital initiatives.
- 04
Content Marketing
At a fundamental level, content marketing is about creating the foundation for all other marketing and advertising efforts. Landing pages for PPC and keyword-heavy works for SEO both start with the content team. Without high quality legal content, you'll always be fighting an uphill battle in the auction and the rankings.
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