Case Study
Joseph, Hollander & Craft LLC
Backlinks Added Since Oct 1
#1 in SERPFederal Criminal Defense Attorney Page
96Site Health Score
Problems
Joseph, Hollander & Craft needed stronger visibility across competitive Kansas legal markets without flattening the firm’s multi-practice reputation.
As a full-service firm with strength across criminal defense and family law, the digital strategy needed to support how prospective clients search for different legal problems in different venues. Strong performance required more than one campaign or one practice page. The firm needed a better foundation across content, technical site health, backlinks, paid visibility, and practice-area search strategy.
MeanPug needed to help strengthen that foundation by improving the signals that support organic performance, SERP visibility, and user trust while making high-value practice pages easier to find and evaluate.
What we improved
MeanPug supported Joseph, Hollander & Craft with a strategy focused on stronger search performance, content visibility, digital advertising, backlink growth, and technical site health.
The work helped strengthen the firm’s digital authority by improving the signals that support visibility across competitive legal search results. Backlink growth expanded the firm’s off-site authority profile, while ongoing SEO and content strategy helped key practice pages become more visible to people searching for legal help in Kansas.
MeanPug also supported practice-area visibility through search-focused content, technical improvements, and digital advertising. The strategy gave the firm a stronger foundation for ranking in competitive practice areas while making its online presence more useful and discoverable for prospective clients.
Technical health was also part of the foundation. A strong site health score supported the broader goal of improving the firm’s digital infrastructure, not just individual keyword performance.
The result is a stronger digital foundation for a multi-practice law firm: more backlink authority, stronger technical health, improved practice-area visibility, and clearer support for long-term search performance across competitive Kansas legal markets.
Services Provided
- 01
Branding
Branding is about more than style. Your brand is your values, mission, history, visual form, and - most importantly - first impression for new potential clients. Every law firm is a singular brand. The team at MeanPug Digital is here to help you express that uniqueness to the world.
- 02
Content Marketing
At a fundamental level, content marketing is about creating the foundation for all other marketing and advertising efforts. Landing pages for PPC and keyword-heavy works for SEO both start with the content team. Without high quality legal content, you'll always be fighting an uphill battle in the auction and the rankings.
- 03
Digital Advertising
Sign more cases with digital advertising for lawyers. Digital ads come in many different shapes and sizes, the art is in finding the format(s) that profitably generate cases for your practice.
- 04
SEO
SEO for law firms is essential if you want to catapult your business to the next level! At MeanPug, we thrive on real-world results for our clients and always allow data to dictate our strategy.
- 05
Website Design and Development
You dream it, we build it. We've designed and developed award-winning websites for our law firm clients that look amazing, perform seamlessly, and solidly scaffold all other digital initiatives.
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