Edwards Henderson

Edwards Henderson had national credibility in civil sexual abuse litigation, but its old brand and website did not reflect the seriousness, sensitivity, or strength of the firm’s work.

The firm needed a digital presence that could communicate authority without feeling cold, and compassion without reducing deeply personal legal issues to marketing language. For potential clients considering whether to share their story, the website needed to feel credible, careful, and easier to navigate from the first interaction.

MeanPug needed to rebuild the brand and website around trust: a stronger visual identity, clearer messaging, more accessible information, and a user experience that helped visitors find key proof points, understand the firm’s work, and take a next step with greater confidence.

MeanPug rebuilt Edwards Henderson’s brand and website around authority, sensitivity, and trust.

The work began with a new brand system, including a refreshed logo, color palette, taglines, visual guidelines, and brand voice. The updated identity gave the firm a more polished and credible public presence while keeping the subject matter serious and survivor-conscious.

The website experience was redesigned to make important information easier to find and understand. Clearer calls to action, improved page structure, and custom WordPress blocks helped surface testimonials, verdicts, and key takeaways in places where visitors could more easily evaluate the firm’s experience and credibility.

MeanPug also refined the site’s messaging so the copy could communicate compassion, confidentiality, and legal strength without overwhelming visitors. For a practice area built around deeply personal experiences, the goal was to help potential clients feel informed and respected while giving them a clearer path to understand their options.

Local SEO work supported the firm’s visibility across relevant markets. MeanPug developed local practice area pages and an areas-served taxonomy to better connect location-based content, practice pages, and blog content across the site.

PPC strategy also supported the firm’s ability to reach people seeking information about specific defendants, institutions, or civil sexual abuse claims. The advertising work was designed to help users better understand their legal rights while helping the firm connect with people who may need legal guidance.

The result is a stronger digital presence for a nationally recognized civil sexual abuse litigation firm: clearer messaging, stronger UX, more visible proof points, improved local search structure, PPC support, and a brand experience built around credibility, sensitivity, and trust.