03. Legal Marketing from 30,000 feet with Q Miceli

hot docket podcast with Q Miceli

Episode Overview

Have you ever wondered how legal marketers navigate the complex world of advertising for niche legal cases like whistleblower and class action lawsuits?

With the evolving landscape of marketing and advertising, law firms are constantly challenged to educate and engage potential clients on complex legal matters in a relatable and understandable manner.

Today, we are delighted to welcome Q Miceli, the Director of Marketing and Communications at Tycko & Zavareei, a leading whistleblower and class action law firm, and co-lead of the Legal Marketing Association Next. Q’s expertise in legal marketing makes them the perfect guest to shed light on navigating the challenges of advertising for unique legal cases.

Their unique journey showcases the intersection of personal experience and legal marketing expertise.

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Episode Topics

  • Journey Unveiled: Exploring Q Miceli’s venture into legal marketing during the pandemic
  • Behind the Scenes: Unveiling the crucial role of in-house marketing directors at law firms
  • Navigating Complexity: Educational vs. direct response sales marketing for unique legal cases
  • Essential Insights: Must-read resources for legal marketers, including books and tools
  • Challenges Unfolded: Insights into legal content marketing and advertising success stories and trials

Key Takeaways

  • Learn how to enhance collaboration between attorneys and marketing teams through effective scoping of marketing projects.
  • Discover the strategy to bridge the gap between attorneys and potential clients by emphasizing consumer education in advertising for niche legal cases.
  • Master the technique of aligning marketing efforts with consumer inquiries by leveraging keyword research and content strategy.

Episode Transcript

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