09. Small Towns, Big Results: Winning Smaller Markets.

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Episode Overview

How do you dominate a small market with grassroots campaigns? What’s the secret to expanding your local law firm into new towns and markets? And how the heck does a law firm implement a 4-day work week?

Today, you’ll get all the insider insights from the incredible Josh Hodges, a Personal Injury Attorney & Partner at Kruger & Hodges Attorneys at Law in Ohio. Josh has had quite the journey practicing personal injury law throughout Southwest Ohio, starting in his hometown of Hamilton.

Since then, he’s expanded into new markets, flooded our socials with captivating marketing, and even implemented a 4-day work week in his offices.

So, what are his secrets to small town success? Tune in to find out and stay tuned as we top off today’s conversation with a classic game of Two Truths and a Lie!

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Episode Topics

  • How to make your law firm successful in a small town.
  • What it’s like to start a law firm in your hometown.
  • Key strategies for expanding your law firm into a new town or market.
  • Advantages and disadvantages of having a smaller local law firm.
  • Why and how Josh implemented a 4-day work week in his law offices.
  • Effective social media strategies for small law firms.

Key Actionable Takeaways for Law Firms:

  • Consistently get involved in your community and build a rapport with the people in your small town/market. Make sure they know that you care about them more than big city law firms do.
  • Expanding into new communities requires careful consideration of population, competition, and community dynamics.
  • It takes a while to build trust with the community in a new market, but once you do, word spreads fast (good AND bad) and you’ll soon become their go-to law firm.
  • Implementing a four-day work week can be a successful strategy for employee retention and satisfaction. If you want to implement a 4-day work week in your law office, structure and accountability are the keys to preventing your staff from taking advantage of the flexibility.
  • Engaging with the local community through social media and community involvement can help build brand awareness and trust.
  • When it comes to marketing/advertising your local law firm on social media, dare to be different and collaborate with your community and team members. Be personable, educational, and engaging!

Episode Transcript

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