Case Study
Shelsby & Leoni
Problems
Shelsby & Leoni had the trial record, reputation, and Kline & Specter affiliation to support a much stronger digital presence. The problem was that the firm’s website did not reflect that level of authority.
The old WordPress site was overloaded with duplicate content, auto-playing videos, and a broken structure that made the experience feel dated, difficult to navigate, and out of step with the firm’s work. For a medical malpractice firm handling high-stakes litigation, that credibility gap mattered. The site needed to make the firm’s results, recognition, Delaware legacy, and litigation experience easier to understand from the first interaction.
New Design
After
What we improved
MeanPug rebuilt the site around the authority Shelsby & Leoni had already earned. The goal was to remove the clutter, clarify the firm’s proof, and create a digital experience that matched the seriousness of its medical malpractice work.
The rebuild started with structure. Redundant pages, duplicate content, low-value videos, and unnecessary site elements were removed or consolidated, creating a leaner architecture focused on results, recognition, and reputation. The new site made it easier for visitors to understand who the firm is, what it has achieved, and why its record matters in high-stakes medical malpractice cases.
MeanPug also refreshed the firm’s visual identity with deep purples, crisp typography, a refined logo, and a stronger color palette. The updated design gave Shelsby & Leoni a more polished and credible presence without making the site feel generic or overly templated.
The content was rewritten to be concise, authoritative, and easier to navigate. Key sections, including “Results” and “Affiliated With Excellence,” were restructured to better surface the firm’s trial record, Delaware legacy, and affiliation with Kline & Specter.
Behind the scenes, MeanPug rebuilt the site for stronger performance, accessibility, SEO health, and load speed. URLs were re-indexed and optimized so people searching for medical malpractice or birth injury representation could find a faster, clearer, and more credible experience.
The result is a website that better aligns Shelsby & Leoni’s digital presence with its courtroom reputation: focused, serious, polished, and built around the proof that matters most to prospective clients.
Services Provided
- 01
SEO
SEO for law firms is essential if you want to catapult your business to the next level! At MeanPug, we thrive on real-world results for our clients and always allow data to dictate our strategy.
- 02
Branding
Branding is about more than style. Your brand is your values, mission, history, visual form, and - most importantly - first impression for new potential clients. Every law firm is a singular brand. The team at MeanPug Digital is here to help you express that uniqueness to the world.
- 03
Website Design and Development
You dream it, we build it. We've designed and developed award-winning websites for our law firm clients that look amazing, perform seamlessly, and solidly scaffold all other digital initiatives.
- 04
Content Marketing
At a fundamental level, content marketing is about creating the foundation for all other marketing and advertising efforts. Landing pages for PPC and keyword-heavy works for SEO both start with the content team. Without high quality legal content, you'll always be fighting an uphill battle in the auction and the rankings.
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