Shelsby & Leoni

When Shelsby & Leoni came to MeanPug, their digital presence didn’t come close to matching the caliber of their trial record. Their outdated WordPress site was overloaded with duplicate content, auto-playing videos, and broken structure — clunky, confusing, and visually dated. For a firm with multi-million-dollar verdicts and a national alliance with Kline & Specter, the website was undercutting credibility instead of reinforcing it.

We tore the old site down to the studs and rebuilt it as a true reflection of the firm’s authority. Every unnecessary page, redundant block of text, and low-value video was removed or merged, leaving a lean, high-impact architecture focused on what really matters: results, recognition, and reputation.

From there, we designed a new visual identity, anchored in deep purples and crisp typography, that conveys both strength and sophistication. The refreshed logo and color palette reintroduced Shelsby & Leoni as a firm built for high-stakes litigation, not templated marketing.

On the content side, we crafted concise, authoritative copy centered on the firm’s proven record of verdicts and settlements. Key sections like “Results” and “Affiliated With Excellence” were restructured to highlight both their partnership with Kline & Specter and their own Delaware legacy of trial wins.

We then rebuilt the site’s backend for performance, accessibility, and SEO health. Every URL was re-indexed and optimized for load speed, ensuring that potential clients searching for medical malpractice or birth injury representation find a fast, credible experience — not another laggy brochure.

The result: a visually striking, high-performing website that finally matches the firm’s courtroom reputation. Within weeks of launch, engagement metrics and conversions skyrocketed: proof that when substance and design align, even the toughest cases can start with confidence.