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Business and Transactional
Law Firm Marketing

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How Does MeanPug Help Transactional Law Firms?

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Building award-winning brands is what MeanPug does best

Our pack has 50+ years of combined legal experience so it’s safe to say that we know law. But while we may be fluent in legalese, we aren’t afraid to shake things up to help law firms create brands that don’t scream LAW (since, let’s face it, law rarely makes the marketing case study hall of fame). Plus, just like our canine mascot, MeanPug prizes loyalty above all else and seeks to be a long-term companion to each of our clients. With us, you aren’t getting an agency that will show you a few quick tricks. We’re in it for the long haul and want to see your law firm soar.

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How MeanPug Can Help Transactional Law Firms Attract New Clients

To grow, you need to make sure you have a consistent stream of new clients. When most people think of marketing they might think of billboards and commercials but there’s so much more to it.

Simply put, you need to make sure your law firm is easily found and stands out from the competition whenever any business owner is looking to hire a new lawyer. Not sure why that awful law firm appears above yours on Google or why you seem to have no client reviews? Look no further than MeanPug for help.

SEO for Business and Transactional Law Firms

Business and transactional law firms can’t rely on referrals alone. Any potential new client is looking online for lawyers and if your website isn’t among the first few results when they search, they’ll likely never find you.

MeanPug’s SEO experts use a powerful combination of offsite and onsite SEO strategies to boost your website visibility. Our team will start by conducting an in-depth audit of your performance, including where you rank for important keywords, the number of backlinks pointing to your site, website visits and duration, top performing pages, and more. We’ll also search for any problematic aspects on your site that are unnecessarily dragging you down: think broken links, missing meta descriptions, broken images, etc. We’ll use all of this data to form a comprehensive, long-term plan of action to get your website in front of the people who are searching for your services.

Our team will handle everything from Google My Business profile enhancements, outreach for new backlinks to your website, onsite enhancements (including adding meta descriptions, updating SEO titles, and optimizing content to target specific keywords), monitoring your website for unusual drops in traffic and rankings, and more.

Content Marketing for Business and Transactional Law Firms

Our experienced legal content team works closely with our SEO team to ensure everything that is written for your website is SEO optimized and has the best chance of ranking for important keywords. However, unlike some SEO agencies that may try to awkwardly stuff as many keywords into their copy as possible, our content team believes that SEO-friendly content doesn’t have to sound like a bot wrote it. Our writers and editors all have multiple years of legal experience so they know the ins and outs of diverse practice areas and how to market a firm’s services without getting them in trouble with the Bar Association. From practice area pages and blog posts to email newsletters and press releases, our content team is comfortable with fulfilling even the most complex of requests on the fly.

Social Media for Business and Transactional Law Firms

An important representation of your law firm’s brand are your social media profiles. Used properly, social media can be an effective tool to share firm news, educate clients and other followers about topical legal issues, and show off a bit of your personality. More and more lawyers are leveraging social media to engage with their followers in unique ways, so much so that “top legal influencers” lists are now a thing. (Move over, Kardashians)

To help business and transactional law firms create social media profiles that pop and ultimately gain new clients, MeanPug’s social media manager works closely with our writers and designers to craft share-worthy, branded content. Expect brand-compliant, unique images alongside punchy copy that ultimately drives engagement back to your website.

Paid Advertising for Business and Transactional Law Firms

Sometimes organic social media and SEO need a bit of a boost to ensure maximum exposure. That’s where PPC (pay per click) advertising comes in. Our law firm digital advertising team has experience managing hundreds of millions of dollars in advertising spend and know how to ensure your content is seen by the people most likely to become clients. For business litigation and transactional law firms, this usually means decision makers at target companies. Even if you have no interest in running ads, there’s a chance that your competitors are bidding on your firm’s name (meaning if someone searches for you, they’ll see your competitor first) which is why having a PPC ad strategy is important. Our team can manage advertising for Google, Facebook, YouTube, Instagram, and more. With a team of writers, SEO experts, and designers, you can rest assured that each ad is created for maximum impact.

Web Development for Business and Transactional Law Firms

When corporations, entrepreneurs, property owners, and more seek out the services of a new business litigation law firm, they want to make sure they are investing in a firm that has the resources to represent their best interests. If they look at your website and find something that is clunky, dated, or worse—doesn’t work properly—they’re going to look elsewhere. Your website isn’t just a reflection of your brand and reputation; it’s also an important tool to increase client conversions.

MeanPug’s law firm website builders can help create an entirely new website from the ground up, redesign an existing website, and most importantly, perform regular web maintenance and enhancements. Our team of web developers and engineers geek out on mobile responsiveness and are on a never-ending quest to find the most sane site infrastructure. Nothing brings them more joy than building websites that aren’t static but create an immersive experience for the user. (Play some tetris on our site if you need more convincing.)

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How MeanPug Helps With Law Firm Client Retention

It is much easier (and cheaper) to keep a good client than it is to sign a new client. Investing in marketing and legal technology can help improve the likelihood that your favorite clients stick around.

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We’ll help you pack each newsletter with a combination of educational content, firm updates that clients need to know, information on referral incentives, as well as recent firm accomplishments and media mentions that remind your clients why they hired you.

Legal CRM Implementation

The right legal CRM can help your firm resolve client matters as transparently and efficiently as possible: two ingredients for making happy clients. After your firm invests the time and money to onboard a CRM though, you may be thinking…now what? Just call MeanPug. As the hub of your digital infrastructure, it’s important that all of your other tooling is properly integrated with your CRM. In addition to setting up integrations, our engineering team can also make sure you’re taking advantage of all of the bells and whistles your CRM has to offer, including sending automated case updates.

Promotion of Legal Subject Matter Expertise

In addition to attracting new clients, regularly positioning your lawyers as thought leaders can help keep new clients around, too. Clients want to know that their legal matters are being handled by the best lawyers in the industry, so reminding them that this is you can go a long way. MeanPug can help you do this by writing and distributing press releases announcing notable legal victories or new awards; cross-promoting media interviews, op-eds, and news mentions; as well as pitching your lawyers to the media for interviews and helping them ghostwrite articles.

It’s Time to Call in the Pugs

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Business and Transactional Law Firm: FAQs

  • Why Should Business and Transactional Law Firms Hire a Marketing Agency?

  • How Can a Law Firm Marketing Agency Improve Legal Client Retention?

  • How Much Should Business and Transactional Law Firms Spend on Marketing?

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