Meet Our Team
Luis Fernandez
Account Strategist
MeanPug Digital
Meet Luis Fernandez, Account Strategist at MeanPug Digital. With 9+ years in SEO, he helps law firms grow through local search, content, and technical strategy.
About Luis
Luis helps law firms improve their visibility where it matters most: the searches potential clients make when they need legal help. He specializes in law firm marketing and local SEO, with experience in technical SEO, content strategy, on-page optimization, and local search strategy that helps firms strengthen their online presence.
Before joining MeanPug, Luis worked in both agency and in-house roles, leading SEO strategy across multi-account portfolios and building roadmaps tied to clear business goals. He has partnered closely with developers, writers, and account teams to move priorities into execution and keep campaigns on track. He is known for being organized, easy to work with, and able to translate SEO into clear next steps for clients and internal teams.
Based in Miami, Florida, Luis brings a straightforward, accountable approach to client work. His background includes helping service-based businesses grow through organic search by building effective strategies that support long-term results.
"Strong work starts with clear strategy, consistent execution, and measurable results."
Outside of work, Luis enjoys weight training, racquetball, music and video production, along with the occasional gaming session to unwind.
His experience lies in SEO for Law Firms, law firm content marketing, new law firms, small to midsize law firms, large law firms, personal injury law firms, family law firms, criminal defense law firms, and business and transactional law firms.
