Meet Our Team
Kim Hayslett
Director of Account Strategy
MeanPug Digital
Kim leads account strategy and client growth initiatives at MeanPug, helping law firms connect the dots between marketing performance, business objectives, and long-term growth. She brings more than a decade of experience inside the legal industry, with a rare blend of hands-on law firm operations, in-house marketing leadership, and agency-side digital strategy.
About Kim
Kim leads account strategy and client growth initiatives at MeanPug, helping law firms connect the dots between marketing performance, business objectives, and long-term growth. She brings more than a decade of experience inside the legal industry, with a rare blend of hands-on law firm operations, in-house marketing leadership, and agency-side digital strategy.
Before joining MeanPug, Kim spent 10+ years working within law firms, including as a litigation paralegal and later as Chief Marketing Officer for a plaintiff law firm, where she led full-funnel marketing strategy directly tied to case growth and firm revenue. That background gives her a unique perspective on how legal marketing impacts every stage of the client lifecycle.
At MeanPug, Kim’s focus is building strong client partnerships, working with our SEOs to align strategy across channels, and ensuring every account has a clear path to measurable growth.
Highlights of her day include:
- Working with the team to turn data into clear strategic action
- Helping clients solve growth challenges across SEO, content, web, and local visibility
- Identifying operational gaps that impact performance and building smarter processes
- Translating complex legal marketing data into insights firm owners can actually use
- Collaborating with internal teams to keep strategy aligned with execution
- Helping law firms understand how marketing connects directly to signed cases and revenue
Kim especially enjoys helping people and teams perform at their highest level by creating an environment where they feel supported, understood, and empowered to grow.
When Kim isn’t deep in strategy, and growth planning, she’s likely spending time with her family, working on creative projects, diving into personal development, enjoying her 100+ houseplants, traveling abroad, or finding inspiration outdoors in nature
Problems I love to solve
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Turning disconnected tactics into one cohesive growth strategy
Kim thrives on bringing alignment across channels, teams, and client objectives. She enjoys helping her team connect efforts across channels into one unified strategy that supports business goals and creates a clear path to results.
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Building high-trust relationships with clients and internal teams
At the heart of Kim’s leadership style is trust. She is passionate about building strong relationships with clients while creating an internal team culture grounded in transparency, support, and accountability. She believes the strongest strategies come from teams and partnerships that feel heard, understood, and aligned.
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Creating clear strategy and direction in fast-moving environments
Kim excels at providing clarity in complex, high-paced environments. She leads her team by helping prioritize competing demands, define strategic direction, and keep momentum strong even as client needs and priorities evolve quickly.
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Developing talent through coaching, mentorship, and career pathing
Leading and growing people is one of the areas Kim cares most about. She is passionate about coaching in strategic thinking and professional development, while helping create clear opportunities for advancement and long-term success.
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Turning ambiguity into clear action plans that drive results
Kim enjoys stepping into complex client challenges, operational gaps, or unclear objectives and translating them into structured plans with clear ownership, accountability, and measurable outcomes.
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Helping clients bridge the gap into new avenues of marketing they are not currently exploring
Kim thrives on helping clients see beyond the channels and tactics they know today. She is passionate about identifying untapped opportunities across emerging platforms, new service lines, community and brand initiatives, referral ecosystems, and evolving digital strategies. Her focus is on helping clients confidently expand into new growth avenues that align with their business goals and position them ahead of the market.
"I believe that the best marketing strategies are built on a deep understanding of the business behind them."
