John Lipartito

John is a digital advertising specialist at MeanPug Digital with over a decade of experience in paid ads and a special focus on helping law firms grow. He has personally managed millions of dollars in PPC spend all over North America and Canada, and takes pride in developing custom strategies that help clients succeed.

John began his career as a copywriter, but quickly climbed the ranks, landing marketing director jobs for various businesses before shifting focus to the legal industry, where he worked as a PPC strategist for some of the largest law firms in North America. His passion for new technologies and tactics pairs well with a big picture approach to advertising. It’s a unique mix of perspectives that lets clients know they’re in good hands.

In his spare time, John can be found obsessing over new album releases, opening an old, dusty book, or kayaking down a nearby river. He’s as comfortable identifying native plants as he is cataloging Hank Williams records. More than anything, he believes the topic itself matters less than the joy of learning about it, a mindset that shapes both his work and his life.