Meet Our Team
Ishani Dash
Account Strategist
MeanPug Digital
Meet Ishani Dash, a dual bar-certified attorney and Account Strategist at MeanPug Digital. With a background in law, legal tech, and marketing, she creates strategies that help law firms grow and connect with their clients.
About Ishani
Ishani Dash is a bar-certified attorney in both New York and India with a master’s degree from NYU School of Law. Her career spans corporate law, legal innovations, and marketing, giving her a unique perspective on the challenges law firms face and how to efficiently address them.
Ishani began her career as a corporate and M&A attorney after graduating from law school, where she developed strong analytical skills and attention to detail. Later, as an innovations specialist, she led knowledge management projects, introduced new legal technology tools, and created marketing policies informed by industry trends.
At MeanPug Digital, Ishani combines her legal knowledge, marketing experience, and communication skills to develop tailored strategies for plaintiff-side trial and transactional law firms. She has led multiple branding campaigns, often revisiting the fundamentals to reposition a client’s brand for greater impact. She is committed to continual learning, bringing fresh ideas and approaches to every project.
Ishani’s work is guided by her belief in the missions of her clients. She thrives on exploring and applying different strategies to help law firms achieve their goals, and she is passionate about translating complex legal concepts into clear, relatable messaging that delivers measurable results.
My experience lies in SEO for Law Firms, law firm content marketing, new law firms, small to mid-size law firms, large law firms, personal injury law firms, family law firms, business and transactional law firms.
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Problems I love to solve
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Bridging the gap between lawyers and their clients
by making legal concepts clear and accessible to those with no legal background
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Creating data driven marketing strategies
that align with a firm’s goals, attract qualified leads, and deliver measurable results
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Turning ambitious goals into actionable plans
that teams can execute with confidence
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Leading branding and rebranding initiatives
that reposition firms for stronger market visibility and audience connection
"I believe in building marketing strategies that meet people where they are. For me, a large part of what we do is about amplifying the voices of those who fight for justice, and creating paths for clients to connect with the help they need."
