Meet Our Team
Partner
MeanPug Digital
Andrew has held leadership positions in marketing and advertising at some of the largest law firms in the country.
Andrew has held leadership positions in marketing and advertising at some of the largest law firms in the country. He has done consulting work with the leading law firms in nearly every litigation and practice area. He started his career in e-commerce marketing and was able to have a successful exit before jumping into legal marketing, working for Morgan & Morgan as the Director of Paid Advertising after a successful exit in the e-commerce vertical. At Morgan & Morgan, he was able to jump headfirst into personal injury marketing, mass tort acquisition, and class action plaintiff origination at the highest level and scale.
Andrew founded MeanPug with Bobby Steinbach, who was the former Director of Engineering at Morgan & Morgan. Their experience has given them exposure to law firm marketing and operations at the most successful and innovative firms across the country. Andrew is a law firm marketing thought leader as a co-host on both the Hot Docket Podcast and Devil’s Advocate, a contributing author on several legal publications, and has guest appearances on nearly every legal podcast and legal marketing conferences.
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Managed over $400 million in legal marketing spend
Over $50 billion in recoveries for client firms
Work experience with the largest personal injury law firm in the U.S.
Has worked with 4 of the top 5 largest mass tort law firms in the U.S. (Still waiting for that last big one to reach out 😉)
Experience with the largest workers’ compensation law firm in the U.S.
Experience in originating high-quality class action plaintiffs
Experience with trial lawyers who have won some of the top 10 largest verdicts & settlements in the us
Consulting with the largest estate planning firm in New York
Has attended nearly every legal trade show
Is a published contributing author on 5+ legal publications
Has, unfortunately, read and reviewed nearly every legal marketing book.
Check Out the MeanPug Hot Docket Podcast
When we say “optimize your GBP” or “optimize your listing,” we mean making certain adjustments that will improve your Google Business Profile. Improvements made to your GBP can increase your organic rankings and conversions, and that makes everybody happy!
The average marketing spend for law firms is anywhere from 10% to 20% of firm revenue. That comes out to being anywhere from a few thousand dollars a month to over $25 million per month for some of the largest plaintiffs’ firms.
Beyond legal trouble, ignoring accessibility means losing potential clients who just can’t use your site. According to the CDC, 26% of adults in the U.S. live with some form of disability. That’s a significant portion of potential customers who may not be able to engage with your firm if your site isn’t designed with them in mind.
Legal consumers are expecting to see awards on your site, but that doesn’t mean you should just accept everything that is offered to you. Too many awards can make it look like you’re just paying for a reputation, but too few may leave folks wondering why every other firm has them but you.
Search engine optimization is as much about what you don’t see as it is about what you do. Good SEO practices are time-consuming and require specialization.
When you work hard to build a law firm with a reputation for ethical behavior and getting good results for clients, it can be frustrating to see your business pushed out of the rankings by “Lawyer McLawyerson Personal Injury & Car Accident Attorneys-at-Law,” or some other ridiculous name. It can be equally frustrating to find that you can’t get into the 3-pack because some firm from out of state is running a Regus office in your radius and somehow managed to get in there instead.
When a marketing company talks about the different types of law firms, we are specifically talking about their business models – not their practice areas. At MeanPug, we classify law firms in multiple ways based on their structure, their services, among other traits.
We know how to write compelling content, what kinds of ads work, and the difference between creating an ad for Facebook vs. Instagram.
If your business utilizes phone calls for sales, customer support, or lead generation, then you need to know what’s driving those calls – full stop. Enter call tracking, the not-so-secret weapon that connects your brand to real-world conversations.
No matter how well your firm is doing, or how much you hate asking for them, acquiring Google reviews is THE most important thing a law firm can do to help its marketing teams.
Considering hiring a marketing manager for your law firm? Excellent! Your business will benefit tremendously from having a marketing expert on the team. But that’s not all you need. To build a legal marketing team worth its salt, you need content specialists, strategists, a design team, a local SEO guy, a PPC gal, an advertising department – the whole nine yards.
Research shows that the conversion rate for online sales is 8x greater in the first five minutes than at any other time. This means the chances of landing a new client from a call or online submission drop precipitously every moment you don’t respond.
Legal marketing and advertising is a $4 billion-a-year business. If you’re thinking of starting your own firm or growing your current firm – either in practice areas or in geographic regions – you would be wise to invest time in a competitive audit for your particular market.
We’ll never turn our backs on you again
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