Alexandria Costa

Alexandria is an Account Strategist at MeanPug Digital with several years of experience in digital marketing and SEO, primarily within the legal industry. She graduated from Centenary University in 2020 with a 4.0 GPA as the valedictorian of her graduating class.

Her legal marketing career began with her time at Martindale-Hubbell (Internet Brands), where she worked with law firms across the country on their digital marketing and SEO strategies.

Before moving into account strategy, Alexandria spent much of her career on the execution side of SEO and other types of digital marketing, working directly on everything from technical and on-page optimization to content strategy, local search, competitive analysis, PPC, social media, and reporting. That background gives her a hands-on understanding of what actually goes into the recommendations she makes and allows her to bridge the gap between strategy, execution, and client goals.

Highly organized and unapologetically detail-oriented, Alexandria is happiest when there’s a plan, a spreadsheet, and approximately seventeen tiny details to keep track of. She has also always loved to talk — a fact her family and friends have been pointing out for most of her life — which makes the client-facing side of her role a dream come true. She loves building relationships with her clients and is the kind of person who can leave a great strategy call with more energy than she had going into it.

Highlights of her day include:

• Digging through analytics until she figures out why something is happening instead of settling for “SEO is weird.”
• Turning complicated marketing data into clear next steps clients can actually use.
• Finding new opportunities in a campaign that may have been hiding in plain sight.
• Keeping projects organized, timelines moving, and details from falling through the cracks.
• Getting to talk strategy with clients — emphasis on the getting to talk part. A good client call can genuinely be the highlight of her day.
• Asking “but why?” approximately one more time than is probably necessary.

Alexandria believes clients should understand not only what their marketing team is doing, but why they are doing it. Her approach combines data, curiosity, transparency, attention to detail, and a healthy unwillingness to accept surface-level answers.

When Alexandria isn’t staring at data, dashboards, or an unreasonable number of browser tabs, she’s probably singing (any Disney or Broadway song is fair game), reading, or planning her next little adventure with her Yorkie, Frankie, who would strongly argue that he is the most important member of her household.