AttorneyX

This firm needed more than a rebrand; it needed a reinvention. The founder wanted to move away from a personal brand without losing the credibility he had built, creating something sleek, scalable, and instantly recognizable. The challenge was to build an identity that captured the essence of speed, technology, and innovation while saying everything about the firm’s caliber — and nothing about the person behind it.

MeanPug partnered closely with the founder to translate a bold vision into a complete brand transformation. Across multiple iterations, our team developed the new AttorneyX identity: a premium, direct, and modern brand built for business law in the digital age.

We began with an in-depth Brand Bible, defining core pillars, logo systems, and a custom font that struck the perfect balance between sophistication and edge. The new voice and tone positioned AttorneyX as a forward-thinking firm that values relationships over transactions, clarity over jargon, and results over showmanship.

The design process was highly collaborative, resulting in a polished website that blends speed, intelligence, and approachability. Every page—from the homepage to the “Case Chronicles” and reimagined “X Lab” blog—was built to drive engagement through movement, interactivity, and thoughtful user experience. Subtle animations, clean lines, and powerful color contrasts bring the brand’s premium energy to life.

We implemented custom-built contact forms and accessibility measures to ensure a frictionless experience for all users, while advanced filtering systems reduced spam and international noise without compromising inclusivity.

Beyond visuals, MeanPug also handled the site’s SEO architecture — an area previously neglected by other vendors. From structured metadata to schema optimization, every element was engineered to help the new AttorneyX domain compete and rank from day one.

The finished product delivered exactly what the founder envisioned: a brand that stands on its own, reflects confidence and precision, and speaks directly to the clients who value both. The result earned special kudos from the CSS Design Awards (June 2025) and set a new standard for boutique firm branding in the business law space.