The Ferraro Law Firm

The Ferraro Law Firm is one of the most respected and successful law firms in Florida. They have secured multiple history-making asbestos and mesothelioma verdicts and are known for their trial and appellate skills. However, their website and digital strategy were missing out on easy opportunities to increase web traffic, generate more leads, and convert more intakes.

1. Critical UI/UX issues on the website: CTA buttons were small or lacking “free case evaluation” verbiage
2. Slow website: Took much longer to upload content than competitor websites
3. No local SEO strategy: Missing local practice area pages
4. No paid search strategy: The firm wasn’t running campaigns for key catastrophic personal injury keywords and they were getting conquested by competitors 

Once onboard, MeanPug designed a completely new website for The Ferraro Law Firm that prioritized UI/UX and mobile responsiveness. As a full-service agency, we were able to ensure that the new website seamlessly supported a broader digital marketing strategy in which every tool and campaign were connected.

With a revamped website and dedicated SEO and paid search campaigns, MeanPug helped The Ferraro Law Firm quickly generate more intakes.

The new website included the following improvements:

1. UI/UX best practices: Calls to action are clear and navigation is intuitive
2. Branded, SEO-friendly content: This included building out multiple local practice area pages to rank high in search results for target locations
3. Good quality photo assets: Images support the law firm’s brand and exude trust and excellence
4. User-friendly: Removed barriers to contacting the firm for a free consultation
5. Mobile responsive: Visitors can now navigate the website on their phone or tablet without any issues