[00:00:00] Brian LaBovick:
If we don’t embrace the concept of change, we’re going to get crushed under the change that’s going to happen regardless. So that’s kind of number one, like be bold and move forward with change and
[00:00:11] Bobby Steinbach:
be proactive about it. Welcome to Hot Docket, the show where we talk about winning marketing strategies that have built the most successful law firms.
[00:00:19] Andrew Nasrinpay:
Join us every two weeks for the latest trends and tactics to grow your law firm.
[00:00:23] Bobby Steinbach:
Hey everybody and welcome to the Hot Docket Podcast. Today we’re going to be talking about the warrior mindset for personal injury law firms and we’ve got a very special guest to talk about it with. So, I’m excited.
[00:00:35] Andrew Nasrinpay:
Yep, and we’ve talked to Brian before, and he’s a very interesting attorney, and he’s got a very interesting He’s gonna keep the name,
[00:00:42] Bobby Steinbach:
kind of like a Oh, you wanna go into that?
[00:00:44] Bobby Steinbach:
Alright, well, not anymore. Keep on going. Fair enough. Well, sorry that Andrew ruined your entrance. Hi Brian, thanks for joining us. Hey guys, good
[00:00:53] Brian LaBovick:
to see ya. Good to see you.
[00:00:59] Bobby Steinbach:
Uh, so today’s theme is talking about the power of having a warrior mindset as a personal injury law firm. This is something you obviously take to heart with your firm’s slogan being Warriors for Justice, Family of Warriors being the name of your referral network, and Warrior Vision, a topic we’ll cover later, being featured front and center on your website.
[00:01:16] Bobby Steinbach:
Why is this theme so important to you?
[00:01:19] Brian LaBovick:
Because what we do for a living is the modern day equivalent of fighting for justice for people. Like the samurais used to fight for justice for the emperor. I mean, like we are, uh, the modern day warrior for people to get justice within the system. And if you don’t have that mindset, you’re not going to do the job that needs to get done to get justice from the powerful.
[00:01:44] Andrew Nasrinpay:
So can you walk us through your history as an attorney and if you’ve always had that mindset or is this something that developed over time? As your career grew, it’s a
[00:01:55] Brian LaBovick:
great question. Thanks. I started wanting to be an attorney in high school. I have this great origin story where I fought a traffic ticket and I beat the traffic ticket and the judge convinced me that I should be a lawyer.
[00:02:08] Brian LaBovick:
And so from that point forward, I did, I wanted to do nothing but trial work. Um, I went through college knowing what I wanted to be a litigator. I joined law school. I joined every competition possible in law school to get good competing and fighting and being good at this craft of, of being a trial lawyer.
[00:02:26] Brian LaBovick:
And when I came out, I got a job with the, um, justice department in their honors graduate, you know, program. It’s a very competitive program. Uh, I was ordered a barrister coming out of law school, so very litigation, trial intensive history. After I got done with being a prosecutor, I became a civil justice lawyer, and, uh, and I’ve been doing that ever since.
[00:02:48] Brian LaBovick:
And I think that, initially, I didn’t recognize that you had to formalize the concept of what you were, right? Like, I just knew that I was This person who fought for justice. Right. And I used to call myself cause I like being a prosecutor. So we used to call ourselves civil justice prosecutors and they’ve been trademarked that term.
[00:03:10] Brian LaBovick:
So I have trademarked the civil justice prosecutor term and I advertise it for a while. And I don’t think anybody got it right. They get warrior for justice a lot more than civil justice prosecutor. And then after a lot of years of kind of running a mediocre business, I got some good business coaching.
[00:03:29] Brian LaBovick:
And I set down, I mean, we put a lot of thought into it, but we set down what it meant to be a warrior for justice. And so now we’re able to articulate and teach that to our entire team. And that really, you know, lets that concept take a life of its own within the business structure.
[00:03:48] Bobby Steinbach:
And that type of business coaching, I don’t know the number of firms we’ve talked to at this point that kind of live and die by EOS.
[00:03:55] Bobby Steinbach:
Um, are you one of those EOS firms or is there a different paradigm you’re working off of?
[00:04:00] Brian LaBovick:
We are an EOS firm, basically. So I never got an EOS coach and, uh, and I had read the EOS books. I’ve talked to the fireproof guys, Mike Morris, John Knock Hazel. I’ve, you know, done a lot of interior work on my own. Uh, and I am the visionary of the firm.
[00:04:17] Brian LaBovick:
I do have an integrator now who helps run the firm, but we’re not a crazy EOS firm. I’d like to even be better at EOS, but I would say that we go back before when EOS would be implemented and we created this foundational concept. Of warriors for justice, and that was more important than whatever system you use, because I think they’re in harnesses scaling up system is probably the better system for larger entities like once you get over 100 people, you may want to switch out of the OS and into scaling up.
[00:04:50] Brian LaBovick:
I think that’s a really fine system. There’s other fine systems out there. Um, I know that, uh, there’s some guys doing eight figure or seven figure, whatever they have their own systems. So whatever your business system is, it probably works. Before you get there, you have to find out foundationally who you want to be.
[00:05:09] Brian LaBovick:
That’s, you know, what your core values are, why you stand for them, why it’s important. And so that’s what we went through. We went through that kind of like mission critical analysis of like, why do we exist in the world? Why are we a good thing for the world? And we started there and we came down with the fact that we have the vision and the concept of being warriors for justice.
[00:05:30] Brian LaBovick:
That our mission is to maximize justice by aggressively fighting for our client’s rights. There’s no one on my team who, if you don’t ask, who are we? They’ll say, worry for justice. And what do we do? They’ll tell you that line. Like they know the mission. All right. And for us, we’ve determined that our core values, which come pretty much straight from the way I feel.
[00:05:51] Brian LaBovick:
About representing people are fight to win passion to serve relentless innovation and own it. And within those four concepts, you can pretty much gather the way that we handle the case on the way that we handle our firm, the way that we handle our business, the way that we handle it by it. And it all circles around those concepts.
[00:06:11] Bobby Steinbach:
Yeah, it’s very clear to me that you have an incredibly clear understanding of who you are and what your firm is and I think that’s more than half the battle, really. So I’ll tell you,
[00:06:21] Brian LaBovick:
on the front of my phone, which you guys can’t really see very well. No, and the people listening are going to be like, oh great.
[00:06:27] Brian LaBovick:
Listen, it says, and I read this every single day, there could not be a free society without the people having the ability to right the wrongs of the powerful. And that’s the reason we are important.
[00:06:40] Bobby Steinbach:
No, that, that is a great, um, message. And speaking of messages, I know that being an innovator for you goes hand in hand with being a warrior.
[00:06:49] Bobby Steinbach:
So can you explain that relationship a little bit more and why it’s so important to you and to your clients that you innovate?
[00:06:57] Brian LaBovick:
I think that innovation, we have a core value of being relentlessly innovative, and we talk about what that means. So it means two kind of two, two things. There are two aspects to the relentless innovation analysis.
[00:07:11] Brian LaBovick:
The first is that the world is ever changing. And for us and our generation is changing so rapidly. My generation is older than you guys. Right? So for me, this is a crazy rapidly changing world. I can’t imagine that it’s not the same for you. Um, and we have lots and lots of things facing us as a business we’ve got.
[00:07:33] Brian LaBovick:
You know, people that are entering the law that aren’t lawyers. So you’ve got this non lawyer ownership of law firms coming at us. We’ve got all sorts of computerized systems coming at us. You’ve got case management systems and online systems and marketing systems, and you’ve got now AI overlaid on all of that.
[00:07:50] Brian LaBovick:
So if we don’t embrace the concept of change, We’re going to get crushed under the change that’s going to happen regardless. So that’s kind of number one, like be bold and move forward with change and be proactive about it. But on top of that, when you have that relentless innovation concept in your friary, all the little changes that you make that people resist, right?
[00:08:14] Brian LaBovick:
So if you have a big business entity, like not even big, but if you have 25 people or 50 people or a hundred people. And you change one little thing. Everybody wants to buck. Everybody wants to like, no, we don’t need to do that. We can still dial the phone. No, we can do that. Like they just want to stay the same.
[00:08:31] Brian LaBovick:
They want to be stable. But if you have this cause of relentless innovation, you can always back people up and say, uh, That’s not who we are. If you need that type of stability, you need to work in a different firm. You need to embrace this. You need to jump on, you need to get on board. And when the management team comes to the whole and says, this is the change because we have that, we get adoption much quicker.
[00:08:54] Brian LaBovick:
So it allows us to move faster because we have an underlying current of belief of a core value that we will be moving regardless. So, just get used to it and let’s move on.
[00:09:07] Andrew Nasrinpay:
Can you give us a few examples of some of those changes that have been the most effective for your firm?
[00:09:13] Brian LaBovick:
So, some really interesting changes are, one was this concept of being able to tap into the cameras and create warrior vision.
[00:09:24] Brian LaBovick:
Another one was that we decided that we needed an internal training system, so we created a warrior university, uh, and we have that as an interior training thing. The other was this concept of specializing on referral marketing. So we created that family of warriors concept. And then internally we moved from an old world platform with trial works into a very hard, very new world platform in Lidify.
[00:09:53] Brian LaBovick:
And anybody who knows anything about Lidify knows that this is not a simple thing to implement. And, uh, and there was lots of change. We sadly drove out a couple of administrators who simply didn’t want to accept that this is where we were going to go and I burnt the boats to get us there, right? Like, I let people know, don’t talk it down.
[00:10:12] Brian LaBovick:
You can talk to me about the problems, but you can’t say that it doesn’t work or, or undermine it. If you do that, you can’t be here. And so that ended up being a true statement. And, uh, and now two years later, we’re very happy on it and we’re making some really great changes in it. And now what we’re doing is we’re superimposing AI analysis on marketing data that’s coming out of the internet into Litify and into an AI platform so that we can figure out better, more subtle differences and more subtle patterns of where people are finding us.
[00:10:45] Brian LaBovick:
With good cases,
[00:10:47] Bobby Steinbach:
and we’re going to talk a little bit more about warrior vision in a few minutes here, but I, I think on our end, we always like to look at both sides of the coin. So just like there are things that you’re doing that worked really well on the tech side, I’m sure there are things that you’ve tried that haven’t worked as well.
[00:11:03] Bobby Steinbach:
Are there any of those problems that kind of come to mind? And do you think that those things that didn’t work as well are more due to the idea not being there or the implementation not being there?
[00:11:14] Brian LaBovick:
It’s a really fine question. I think that the things that have not gone well have been because of implementation, honestly.
[00:11:21] Brian LaBovick:
I think there have been so many things that we’ve wanted to try, so many things that we’ve wanted to do, so many things that we still should be doing and we aren’t doing, that will be great if we can get there. And it’s just a matter of keep pushing the envelope and keep pushing for things. Um, I wanted to, just to give you an example of something that is failing.
[00:11:43] Brian LaBovick:
Um, I wanted to be able to train the intake team. So we have an intake team. It’s in multiple locations. We have internal intake professionals. We have external staying at home into, and then we have outsourced vendor intake professionals in a foreign country, right? So we’ve, we’ve gotten some of these foreign workers to help us.
[00:12:07] Brian LaBovick:
They’re great people. But training them to do things that we don’t do for the purposes of simply landing a case and being a referral body for that is much harder than just saying it. And so far, I think it’s still a great idea. We’ve got a strong marketing department, and we should be able to develop, uh, claims on things that we don’t want and give them to friends so that it creates a referral relationship back to us, um, for personal injury workers, comp social security.
[00:12:35] Brian LaBovick:
You know cases, but um, but we’re not there yet. So we’re still training on making sure that our intake division is able to land and call through and do a great job on the cases that we’re bringing in just in our own, on our own stuff, right? So to add a layer of other people’s stuff onto that is just not there yet.
[00:12:57] Bobby Steinbach:
Yep. Sometimes it takes, uh, like failing at a wider scale to realize you’ve got to double down and concentrate on what’s working for you.
[00:13:04] Brian LaBovick:
Well, we were 19 people, 20 people foreign, and, and we decided that we thought that it was working. And then it wasn’t working as well, and then we put a manager in and we thought it was working again, and now it’s not working as well, and it’s just, it’s not an easy formula to get right.
[00:13:21] Andrew Nasrinpay:
So jumping back to Warrior Vision, I’ve never heard or seen anything even remotely like it. Can you explain to our audience how you’ve been able to leverage that?
[00:13:33] Brian LaBovick:
So we created the concept of Warrior Vision. Um, with a company called Christy James, who has the technology that we licensed from them. And we licensed it in a way that we have control of our DMA to use it in our advertising.
[00:13:53] Brian LaBovick:
And instead of using their concept, which is called Rape Proof, we rebranded it, repackaged it, and put it into a form of Lebovic, uh, branded. Um, interface so that it’s called warrior vision. It’s branded with our stuff and when you enter it, you can go to the cameras in our jurisdiction where we have the rights to it and pick up your cameras, find your accident and be able to see if, you know, the cameras caught your accident.
[00:14:22] Brian LaBovick:
Now, the truth is, is that they don’t catch every accident. There’s cameras that are broken. There’s cameras that don’t record. Well, there’s cameras that miss it. So you get about 20 to 30 percent positive hits. But 20 to 30 percent of positive hits is way better than no positive hits because you’re just, you know, writing away for it weeks later and seeing if it’s there.
[00:14:43] Brian LaBovick:
And it gives you the credibility of having people come onto your site and be able to see that you have this technology that’s unique and it sets you apart. So it’s a little bit of a unique selling proposition, a USB in our advertising. And that’s how we’ve been able to make good on the fact that we have this really cool technology.
[00:15:03] Brian LaBovick:
But it’s a good thing. Now, if you want the honest failure on the backside of that, for me, for outgander, is that we get a ton of calls from other lawyers, their clients, okay, can I have it for my case with Joe Smith’s office or whatever, we get a ton of that. Or people that are just, you know, looky Lou, Hey, can I get in and look and can I find whatever?
[00:15:22] Brian LaBovick:
So there’s a lot of, there’s a lot of people that you got to deal with, with it, but Hey, I’d rather have the attention than not the attention. So
[00:15:29] Andrew Nasrinpay:
does, does that help on the referral side though? If you’re the kid with the cool shiny toy, you’ve got more friends that are going to come over. I’ve
[00:15:38] Brian LaBovick:
had some people call me and want to make a deal on that.
[00:15:40] Brian LaBovick:
Hey, can we license it from you and still do it? We’ll share it. We’ll do this or that. You know, we’ll share cases. So I haven’t done any of that. I’m, um, I don’t know. I’m just, I’m not great at that. I like doing my own thing. I like having my own thing. It’s just kind of the way I am. I have a great referral program with the people that are in our family of warriors and that’s where I like to stay.
[00:16:04] Bobby Steinbach:
Yeah. That, that makes a lot of sense. And with a warrior vision, you know, I know that you mentioned 20, 30%, whatever it may be might not catch the accident in question, but has there been any like specific example you could point to with warrior vision where you were like, wow, I don’t know that I would have been able to do anything if I didn’t have this thing handy.
[00:16:25] Brian LaBovick:
Literally the first week, it might’ve been the first day, but it was probably the first two days, right? That we were advertising. We got a person that called and said, Hey, I was involved in an accident on the highway. It was not my fault. The officer cited me because the guy didn’t believe blah, blah, blah.
[00:16:41] Brian LaBovick:
You know, it was a whole story. And we looked at the accident online, the camera was right on the highway, caught it, basically what had happened is that there was a car broken down in the middle of the highway with this flasher dock, right? But it’s flashers on the right side weren’t working. So it looked like it was turning, right?
[00:16:58] Brian LaBovick:
So it looked like he was going to move over. So now he’s broken down with one flasher on and there’s my client who is coming forward, right? No, my client is, is actually. Um, in front and a guy comes in and tries to get in front of a truck, right, but clips the back of this car and then goes crazy and hits my client.
[00:17:24] Brian LaBovick:
And he said that my client cut him off. And so the officer didn’t know which the truck was gone. The guy in the car didn’t see it like, and so he cited my client with it, but we were able to prove very quickly just by looking at that tape that my client was not at fault. The guy had a great policy. My client was really hurt.
[00:17:41] Brian LaBovick:
We ended up picking up. I think. We probably picked up 2. 50 on that for the person. It was a quarter mil policy. So I was like, Oh, this paid for itself for years. This is amazing.
[00:17:50] Andrew Nasrinpay: That is
[00:17:50] Bobby Steinbach:
amazing. It’s amazing.
[00:17:53] Andrew Nasrinpay:
So circling back to values, uh, Warrior Vision is definitely integrated in with the branding of your firm and all of that.
[00:18:01] Andrew Nasrinpay:
When you brought up your values at the beginning, I found it very interesting because it’s core to your brand on the marketing side, as well as the internal operations. It’s, uh, what we call just staying very true and very authentic. And I think you’re one of those brands too, that you could tell it’s very core to your business as a whole.
[00:18:22] Andrew Nasrinpay:
You know yourself. Can you talk to us a little bit about your core four or five values?
[00:18:28] Brian LaBovick:
Sure. I mean, we talk about them a lot. We have these very clear mission. And we have a very clear core values and with as clear as they are, we have a Friday 30 minute to 45 minute catch up meeting for the entire staff.
[00:18:45] Brian LaBovick:
So, you know, we have, we have like 107 people on staff and about 90 some people typically show up for it and, um, and we’ll all be on and we will go over each of the divisions, how they did for the week, whether we made goals. We have birthday announcements. We have administrative announcements. We have technology announcements.
[00:19:05] Brian LaBovick:
We have marketing announcements, right? So you cover in that meeting pretty much all the things that are going on. But invariably, we talk about a lot. I wouldn’t say every time, but almost every time, some issue that happens in our poor value scheme. And a lot of it comes up because we’ve created a program for people with a company, um, called Nectar.
[00:19:27] Brian LaBovick:
We used to use a company called Bonusly. Now we move to a company called Nectar, and it allows each person on our team to give bonus points to other lateral people on their team, like anybody up or down the chain who does something in coordination with our core values. So you can give somebody 20 bonus points because they did something that was relentlessly innovative, or they owned it for something, or they fought to win, or they had a passion to serve, right?
[00:19:56] Brian LaBovick:
So that happens a lot, right? So these people are constantly bonusing each other. And then with those bonus points you get Whatever you want on Amazon, basically, they have all of Amazon to shop and for each point you get, it’s about a dime. So if you get, you know, a hundred points, you got, you know, ten bucks or something.
[00:20:13] Brian LaBovick:
If you get a thousand points, you got a hundred bucks. If you have five thousand points, you have five hundred bucks. So it’s, you know, you can build them up over time and then spend them.
[00:20:20] Bobby Steinbach:
Leveraging your internal people is
[00:20:22] Brian LaBovick:
We’re talking about core value.
[00:20:24] Bobby Steinbach:
Leveraging your internal people is one of those things that I think tons of firms kind of don’t even think of doing.
[00:20:32] Bobby Steinbach:
Like it’s, it’s the easiest way to to generate referrals is just incentivize people who are already on your team to, uh, send them your way.
[00:20:41] Brian LaBovick:
Referrals, spectacular. Almost better than referrals, reviews. Google reviews. Tell your team, Hey, tell your client, you’re going to help me out a lot. If you go online and you say, five star review to Lebovic because Christy really helped me out as a paralegal.
[00:20:57] Brian LaBovick:
She was amazing. I’m going to read that and I’m going to bonus you for that. So. I’m happy to bonus you. If somebody mentioned you like that’s amazing. Like that’s what we want. So you can leverage your team in a lot of different ways.
[00:21:10] Bobby Steinbach:
A hundred percent. Uh, so Brian, we’re going to end here with a little game.
[00:21:14] Bobby Steinbach:
We always have a game at the end. And, uh, for you, we put together a game we’re calling match the slogan to the firm, really creative. Uh, so it’s hard to understate the value. of a good slogan. Warriors for justice is excellent. And I think there’s plenty of, plenty of other firms that could match you based on your slogan.
[00:21:34] Bobby Steinbach:
I’m going to give you some other firm slogans and your job is to match them to the firm.
[00:21:40] Brian LaBovick:
I don’t totally.
[00:21:41] Bobby Steinbach:
I kept it to, I kept it to Florida mostly.
[00:21:43] Brian LaBovick:
Okay. Mostly.
[00:21:53] Bobby Steinbach:
Um, so Andrew and I will go back and forth here.
[00:21:55] Andrew Nasrinpay:
Committed to excellence.
[00:21:57] Brian LaBovick:
Committed to excellence. Let’s go with Sir Sir Denny?
[00:22:03] Bobby Steinbach:
Good guess.
[00:22:04] Brian LaBovick:
That’s Newland. Newland, that’s Newland. You know, I’m never up in Orlando. I wouldn’t know that. I never see Orlando advertising or anything.
[00:22:12] Bobby Steinbach:
Alright, we’ll let you off the hook on that one.
[00:22:13] Bobby Steinbach:
You’ll get this one. For the people.
[00:22:16] Brian LaBovick:
Oh, for the people. Lotto Rider? Oh, no, seriously, Danny, that’s seriously, seriously in light, I’ll go back in my head, right? Oh, no, that’s for the people, Morgan, Morgan, Morgan, sorry. Yeah, one of my things. Morgan, for the people. So, for the injured is Gordon and Barnard. So, for the injured and Morgan and for the people, yeah.
[00:22:32] Brian LaBovick:
That’s
[00:22:32] Bobby Steinbach:
right.
[00:22:33] Brian LaBovick:
Don’t scream, call Akeem. I have no idea who Akeem is.
[00:22:40] Bobby Steinbach:
This one’s
[00:22:40] Andrew Nasrinpay:
not Florida.
[00:22:41] Brian LaBovick:
It’s not, I don’t even know who that is.
[00:22:43] Andrew Nasrinpay: This is Anastopolo.
[00:22:45] Brian LaBovick:
I don’t even know him, I’m sorry.
[00:22:48] Andrew Nasrinpay:
They’re one state up right there in uh, South Carolina. South Carolina, yeah. Yeah, that’s South Carolina.
[00:22:53] Brian LaBovick:
South
[00:22:53] Andrew Nasrinpay:
Carolina.
[00:22:54] Bobby Steinbach:
It’s just a great, and what’s his number?
[00:22:56] Bobby Steinbach:
He’s got a great repeater number too, I think. I
[00:22:58] Brian LaBovick:
don’t
[00:22:58] Bobby Steinbach:
remember it. Or maybe it’s Payne, 1 800 PAYNE or something.
[00:23:01] Andrew Nasrinpay:
Ah, I
[00:23:01] Bobby Steinbach:
thought he was a
[00:23:02] Andrew Nasrinpay:
repeater.
[00:23:02] Brian LaBovick:
It might be. If you get any pain, I’m sure the 4 1 1 pain, it’d sue you. I had a podium on you, 4 1 1 Jane, and they threatened him. He was a vein doctor. I was like, I don’t think, I think that you can use it, but, you know, it’s up to you.
[00:23:15] Brian LaBovick:
So I think. Is it spelled V E
[00:23:17] Bobby Steinbach:
I, he spelled it right, V E I N, not V A. Yeah. Okay. No, no, no. I think a lot of people would probably misspell vein. Yeah. All right, next one. Call the aggressive attorneys.
[00:23:28] Brian LaBovick:
Oh, that’s uh, these guys down here. Is it Goldman, Daskal, or the aggressive attorneys? Um, is it Schiller, Kessler, and Gomez?
[00:23:37] Brian LaBovick:
Is that it? Yeah, you got it. Yeah, got it.
[00:23:39] Bobby Steinbach:
It’s Schiller, Kessler group, but
[00:23:41] Brian LaBovick:
SKG. Yeah, Schiller, Kessler group, yeah. I see them, the aggressive attorneys. Yeah. It’s interesting because for a long time, so we have a very aggressive motif, right? This is a marketing question. And I think that you get more people with love and humor than you do with aggressive fighting, right?
[00:24:00] Brian LaBovick:
And so you saw John Morgan have all these funny, cutesy ads out there for a while. And now, like, I think since, like, the last year with as aggressive as the world has gotten, you’ve watched marketing change into this very great, like, now he’s like, we fight for you. And he’s like, John Morgan’s going to punch you out, you know, on his ad.
[00:24:20] Brian LaBovick:
So I found it very interesting because it’s almost like a change in motif from funny and love to aggressive and fighting.
[00:24:28] Bobby Steinbach:
And they both work. They both can work. Yeah. Uh, and this next one is, I think it doesn’t get much, um, lovey and dovey than this one.
[00:24:36] Andrew Nasrinpay:
Call my dad. Call
[00:24:39] Brian LaBovick:
my dad. Is that the guy in Boca, Shiner?
[00:24:43] Brian LaBovick:
That’s right. Bruce Shiner? Yeah. Call my, I love that. I love that call my dad. So, my, my daughter hates it, but my wife and I both love it. We think that his advertising with family is really family oriented and I think it calls to a lot of people.
[00:24:57] Bobby Steinbach:
Do you like the I love my attorney? That one? I do. That’s, uh, Steiger, right?
[00:25:02] Brian LaBovick:
Yeah.
[00:25:03] Bobby Steinbach:
Yeah.
[00:25:03] Brian LaBovick:
Yeah. So that’s Steiger, Green, and Feiner. Sean Green and I are really tight.
[00:25:08] Bobby Steinbach:
He’s
[00:25:09] Brian LaBovick:
a good guy.
[00:25:10] Bobby Steinbach:
We talked to him for a little bit at some point. Um, okay, so you got, what did you get? You got 3 Not 3 or 4 of them, I’m not that good at this game, I’m sorry. That was bad, that was pretty good, better than I would do.
[00:25:19] Andrew Nasrinpay: Yeah, you did really well. And uh, one thing to note is that you’re an attorney doing this and you know some of these people because they’re referral partners or competitors and you know the market well, the crazy part is that if you poll people to name a single law firm in most markets, about 50 percent of people cannot name a single firm.
[00:25:43] Andrew Nasrinpay:
So it kind of shows that we have a long way to go in branding for
[00:25:48] Brian LaBovick:
it’s crazy, right? Yep. So I don’t know if you guys talk to you guys must talk to a lot of people, but there’s all this concern always about Morgan coming into a market, right? And when Gordon and Partners ended up stopping their use, or maybe they stopped the, whatever it was with the Morgan group, they stopped advertising.
[00:26:09] Brian LaBovick:
Morgan came into our market and there was a lot of consternation from pretty much all the PI lawyers and now Morgan’s gonna heat up all the Morgan Jr. And it has always been my feeling that Morgan floats all boats higher. Mm-hmm . When he comes in, the market gets bigger because his advertisements.
[00:26:25] Brian LaBovick:
Increase the broadness of the market and lets more people know that they should be calling a lawyer. So our calls went up when Morgan came into the market, it was, um, I’m going to mastermind and we all said, and they said in every market that they’ve noticed when Morgan enters it, it gets better for all of the branded or at least relatively well known brands in the market.
[00:26:46] Brian LaBovick:
Now, if you’re like a solo guy, you may lose some market share.
[00:26:50] Andrew Nasrinpay:
Yeah, I was about to say, it’s coming from someone though, so it’s probably coming from solos that they may have gotten those from like referrals of my uncle knows a guy that knows a guy sort of thing. And I think that the branded firms will eat away at those.
[00:27:06] Andrew Nasrinpay:
It’s interesting because I
[00:27:07] Bobby Steinbach:
would have thought the opposite. I would have thought Morgan comes in, the next two biggest firms suffer the loss.
[00:27:13] Brian LaBovick:
Yeah, maybe. I don’t think so. I think Stanger, I think, I think Rubenstein, I think Gordon, uh, I think they all went up. And I think that even the secondary firms in that market that have lower budgets, you know, like there’s this demarcation of like the 3 million a year TV guys and the 1 million a year TV guys.
[00:27:35] Brian LaBovick:
Right. Um, and even, even us in that, that market, there’s probably five or six of us in that kind of like fighting for third or fourth place category. Um, I think we all increased. I think we all felt okay about it. I haven’t, I don’t know anybody in my circle of advertising lawyer friends that is suffering.
[00:27:54] Bobby Steinbach:
Good. Good. Well, that’s what we like to hear. Um, thanks for joining us today, Brian. We learned a ton and, uh, it’s always good chatting with you.
[00:28:01] Brian LaBovick:
It was awesome. Thank you guys for having me on. Peace out. Peace out.
[00:28:06] Bobby Steinbach:
All right. That was a good one. I enjoyed it. I, um, I really like that, that warrior mentality mindset.
[00:28:14] Bobby Steinbach:
And I think a lot of people appreciate it too. Uh, you, you want somebody who’s got that outlook fighting for your case.
[00:28:21] Andrew Nasrinpay:
Yep. And it also drives the internal operations of your firm. It makes it very clear. People are supposed to do and all that sort of stuff. So it’s helpful on both sides.
[00:28:31] Bobby Steinbach:
Yeah, and I remember seeing Brian, I think, at Litiquest first and, um, always looking to innovate and be kind of tip of the spear.
[00:28:38] Bobby Steinbach:
So we’ll leave some links in the show notes to, um, to obviously the firm and probably warrior vision too. I think that’s on a separate domain. So we’ll leave those links in the show notes. And, uh, thanks again, Brian, for joining. See you on the next one. We hope you’ve enjoyed this episode of hot dog. We’re your hosts, Bobby and Andrew founders of the marketing agency for ambitious law firms
[00:29:02] Andrew Nasrinpay:
have questions about marketing or anything we covered today.
[00:29:05] Andrew Nasrinpay:
Email us at mark at mean pug. com. Be sure to subscribe to learn more.